As a business coach, I often see entrepreneurs make the mistake of not seeing things from the perspective of their customers and employees.

Why shifting perspective it is vital

One of the major pitfalls entrepreneurs encounter is creating...

From the minute your customers lock eyes with your logo to the moment they're clicking "Add to Cart".

My dear readers, let me introduce you to "Customer Journey".

Whether you’re looking to start a side hustle or are pretty well-established...

I launched my very first online program, #MomBossGoal via a live webinar. In fact, we ran the launch even before the program was fully ready.

We acquired 1500 leads and made more than $21,000 in revenue from that very first launch.

Since then,...

Want to know how to increase your conversion and make more sales?

Know why people say "no" to your offer.

Sometimes, a no could be legit. But most of the time, they say no because they can't make a decision.

People's objections to how...

What if getting new customers is easy?

The difference between “just getting by” and positively thriving comes down to one thing . . .

Referrals.

Every business wants their customers to introduce new customers, but some businesses are...

Whether you want to start a new business, offer a different range of products or services to your established business or you are wondering why you are not getting leads and customers, the answer always lies with:

Your customers.

However, that...

When you plan your lead generation, customer experience or sales strategy, what do you focus on?

Most business owners operate from the "what is great about my product" perspective, and very often they completely miss the mark with their customers...

“What made you want to start this business?”

This is a question I ask everyone, from successful entrepreneurs to my students in MomBoss Academy. It really is one of the most important questions which you should ask yourself and answer...

Do you love fashion and hope to own your own boutique one day?

Angie Wong from JOOP, a well-known brand in Singapore shares her story with me in today’s MomBoss Spotlight interview.

Hear how Angie first started by selling her own pre-loved...

Ever wanted to create something that would be more personal to you but don’t know how to start?

Join us as our guest, Eunice Tan, talks about her journey of how she came up with the idea of personalised jewellery and the entire process of...