Bringing 20 Years Of Offline Fashion Brand Online With Angie Wong
Do you love fashion and hope to own your own boutique one day?
Angie Wong from JOOP, a well-known brand in Singapore shares her story with me in today’s MomBoss Spotlight interview.
Hear how Angie first started by selling her own pre-loved items at the weekend flea market, before she went overseas and shipped clothing back to sell. This was 20 years ago when there aren’t many blogshops nor social media platforms to promote your clothing.
Today, JOOP has several branches spread out across Singapore and you can even find their signature feminine styles on ZALORA.
Find out how Angie and her sister successfully turned JOOP from a market stall to brick and mortar boutiques in malls and navigated the transition online with the ever-changing customers’ demand and shopping experience.
What we covered in the chat:
- How to determine the amount of stock inventory
- How to plan the next product launch based on data
- Methods to attract first-time online customers without the tangible factor involved
You can find JOOP here:
Shop: http://www.jovet.com.sg / https://shopperboard.com/jovet.com.sg/store/1021 / https://www.zalora.sg/joop
Instagram: https://www.instagram.com/joopboutique
Facebook: https://www.facebook.com/JOOPsg
I would like to know. What have you learnt from the interview?
Hear from you soon,
Michelle
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Hi, I'm Michelle Hon, the founder of MomBoss Academy.Ā
I've discovered that building a $1,000,000 business is possible without taking investments and hustling all day long. I'm living proof that it can be done, and I want to help more moms achieve that for themselves and their families.
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About Michelle Hon
Michelle is the founder of MomBoss Academy. She is the author of The Chill Mom, and the host of The Chill MomBoss Show, a podcast and YouTube channel all about living a full live with purpose.
She was named by Zine Magazine as one of the "Top 10 Mommy Influencer in the World" and she has been featured for her businesses on Channel News Asia, The Asian Entrepreneurs, Lifetime Asia, Asian Money Guide and SmartParents.
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