In today’s crowded marketplace, simply having a great product or service isn’t enough. To truly stand out and connect with customers, businesses need a compelling brand identity that resonates with their audience. But what does branding really mean beyond just a logo? And how can businesses integrate sustainability into their branding in a meaningful way?

In the latest episode of The Chill MomBoss Podcast, I had the pleasure of chatting with MomBoss Academy alumni Selvi Tanujaya, founder of Studio Green Cube. Selvi is a branding expert who helps businesses craft powerful brand identities through storytelling and design. She also advocates for sustainability in branding and shares why it’s more than just a passing trend.

Inside the World of a Creative Entrepreneur: Selvi Tanujaya’s Story

Branding is More Than Just a Logo

Many business owners believe branding starts and ends with a logo, but it’s so much more than that. Your brand is the personality, story, and emotional connection you create with your audience. According to Selvi, effective branding includes:

✔️ A Clear Brand Personality – Defining the core values and messaging that set your business apart.
✔️ Storytelling That Resonates – Using narratives to create a strong connection with customers.
✔️ Consistent Visual Identity – Ensuring that all design elements reflect the brand’s essence.

The Power of Storytelling in Branding

Stories have the ability to captivate and emotionally engage audiences, making them a powerful branding tool. When businesses tell compelling stories—whether about their mission, values, or customer experiences—they create trust and loyalty.

Selvi shares that businesses should focus on authentic storytelling to communicate:

• Why their brand exists

• Who they serve and how

• What impact they aim to make

Sustainability: A Must-Have in Modern Branding

Sustainability is no longer just a trend—it’s an expectation. Consumers today are more conscious of the environmental and social impact of the brands they support. Selvi helps businesses integrate sustainability into their branding by: ✔️ Using Eco-Friendly Materials – Choosing sustainable packaging and products. ✔️ Highlighting Green Initiatives – Showcasing efforts in reducing carbon footprints. ✔️ Being Transparent – Clearly communicating sustainability commitments and actions.

Balancing Business and Motherhood

As a mom of two running her own branding agency, Selvi understands the challenges of entrepreneurship and motherhood. She shares her personal strategies for maintaining balance:

✔️ Time Blocking – Prioritising key business and family activities.

✔️ Outsourcing & Delegation – Getting support where needed.

✔️ Setting Boundaries – Separating work and family time effectively.

Final Thoughts: Building a Brand That Lasts

Branding is about creating a strong, emotional connection with your audience. By integrating storytelling and sustainability, businesses can build a brand that not only stands out but also aligns with the values of modern consumers.

If you’re ready to craft a brand identity that truly connects with your audience, tune in to the full episode with Selvi Tanujaya on The Chill MomBoss Show. Let’s build brands that make a lasting impact!

📢 What’s your biggest takeaway from this episode? Share your thoughts with us on social media and tag me @thechillmom.

💡 Need help crafting a brand that attracts and retains customers? Let’s chat!