marketing and social media

Why Your Marketing Isn’t Working (And What High-Ticket Consultants Should Fix Instead)

December 09, 20254 min read

Most business owners, consultants, and financial professionals think they’re stuck because of marketing.

But in 90% of cases, marketing isn’t the real issue at all.

If you’ve ever said things like…

  • “I need to do more marketing.”

  • “My posts aren’t getting enough traction.”

  • “My pipeline feels unpredictable.”

  • “I don’t have a real strategy.”

…then this episode is going to change the way you think about growth forever.

In today’s podcast and video, I break down why your ‘marketing problem’ isn’t actually a marketing problem, it's a control problem.
And once you understand what’s really broken, you’ll know exactly what to fix to attract better clients, increase stability, and build a more predictable business.

👇 Watch or listen here.

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The Real Reason Your Marketing Feels “Not Enough”

When new clients join my In-Demand Accelerator, we take them through a full business audit—strategy, operations, team, sales, and yes, marketing.

And almost every time, they tell me:

“My biggest problem is marketing.”

Not enough content.
No real plan.
Marketing feels random.
Results feel slow.

But when we dig deeper, we almost always discover the same truth:

You don’t have a marketing problem.

More often than not, as a business owners, you want control.

You want to know:

  • When the next client is coming in

  • How to predict revenue

  • How to stop relying on referrals

  • How to attract steady, high-quality clients

And those desires? They don’t actually require a massive marketing overhaul.

They require a system.

Why Most B2B, High-Ticket Clients DO NOT Come From Traditional Marketing

If you’re selling done-for-you services, consulting, coaching, or high-ticket projects…

Your clients are not scrolling Instagram thinking:
“Oh look, a cute Reel. Let me drop $5,000.”

That’s not how B2B works.

Here’s how real buyers make decisions:

1. They ask for a referral.

Because high-ticket = risk
And risk = “I want a recommendation.”

2. They do their research.

They Google you.
They check your LinkedIn.
They look for proof.

3. They book a call with a shortlist of providers.

And they choose the one who feels:
✔ most credible
✔ most specialised
✔ most trustworthy

This is why you don’t need:
✘ 20 offers
✘ constant ads
✘ a massive content machine
✘ or a trend-chasing marketing plan

You need a positioning-driven, credibility-based, systemised approach.

Why You Still Feel “Out of Control” (Even With Referrals)

If referrals bring most of your clients, there’s nothing wrong with you.
That’s normal.
That’s how B2B buying works.

But referrals feel unpredictable because you can’t control when people introduce you.

So naturally, you think:

“I need more marketing.”

But the truth is:

Marketing can’t fix a business without clarity, positioning, or a predictable visibility system.

You can post more.
You can run ads.
You can download 10 more lead magnets.

But you’ll still feel the same.

Because what you’re really craving is:

  • predictability

  • stability

  • a waitlist

  • control

That comes from strategy, not volume.

The Framework I Teach: Rapid Visibility + Positioning + Network Power

Inside In-Demand Accelerator, we focus on three visibility pillars that actually move the needle for consultants and service-based experts:

1. Local Speaking (The Fastest Path to Clients)

When you speak in front of people—physically or virtually—your credibility skyrockets.

2. Live Video (Especially on LinkedIn)

People buy from people they can see, hear, and trust.

3. Podcast Guesting (Borrowed Trust + Authority)

This is one of the fastest ways to be discovered by clients already in buying mode.

All of this sits on a foundation:

Crystal Clear Positioning.

Because confused people don’t buy.

If your network and audience don’t instantly understand what you do and who you help, they cannot refer you—even if they want to.

Most “Marketing Problems” Are Actually…

After coaching thousands of business owners, I’ve learned:

Most people don’t need more marketing.

They need clarity, positioning, and a system.

Here’s what usually needs fixing:

✓ Positioning

Your message is too broad, too vague, or too similar to everyone else’s.

✓ Offer Clarity

People don’t understand your value fast enough.

✓ Visibility Strategy

You’re posting, but not in front of people who buy.

✓ Network Activation

Your warm network has no idea what you do.

Fixing these gives you the control and predictability you’ve been craving.

If You Want a Predictable Flow of High-Ticket Clients…

Then stop thinking:

“I need more marketing.”

Start asking:

“Where do my clients already look when they need someone like me?”
“How can I position myself as the safest, most obvious choice?”
“Do I have a visibility system—not random tactics?”

That’s what I help you build inside In-Demand Accelerator.

We help you create:

  • a system that attracts leads

  • a reputation that increases your authority

  • a network that works on your behalf

  • messaging that finally lands

  • and a predictable pipeline for your high-ticket offers

Apply for the In-Demand Accelerator

If you’re a…

✔ business owner
✔ consultant
✔ marketer
✔ financial professional

…averaging $3,000–$10,000/month, and you want:

  • predictable clients

  • a specialised, premium positioning

  • a visibility system that actually works

  • a community of high-calibre women who love business and family

  • an easier, more stable business model

Then I’d love to read your application. Apply here: https://growth.momboss.academy/mba-application-call

I’ll personally review it, and I’ll be honest:
If it’s not the right fit, I’ll tell you.
If it is, this program will transform the way you grow your business.

Michelle Hon is a serial entrepreneur, author, award-winning business mentor for women-entrepreneurs who want to boost their reach and increase their profits without sacrificing family time.

She has been featured on Lifetime, Channel News Asia, The Straits Times, Asian Money Guide and many more. Zine named her one of the Top 10 Mom Influencers in the World.

Michelle Hon

Michelle Hon is a serial entrepreneur, author, award-winning business mentor for women-entrepreneurs who want to boost their reach and increase their profits without sacrificing family time. She has been featured on Lifetime, Channel News Asia, The Straits Times, Asian Money Guide and many more. Zine named her one of the Top 10 Mom Influencers in the World.

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During your Business Growth Plan Call, we’ll:

- Take a look at the marketing you’re doing, and give you our two cents on how to improve it

- Tell you what we’d be doing if we were in your shoes

- Give you actionable tactics and strategies we’re using right now to get leads and customers for our clients

- Make sure you walk away with something you can take away and use straight away

Click the button below to book a slot, and we’ll see you on the call:

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