How Grace Ng Is Redefining Eyewear in Southeast Asia—And What Entrepreneurs Can Learn From Her Journey

What happens when a personal struggle becomes the spark for a thriving business?

Grace Ng, founder of Lenicc Eyewear, turned her frustration with poorly fitting frames into an award-winning brand that’s now making waves across Southeast Asia.

In this exclusive interview, Grace shares how she carved a niche in the competitive eyewear industry by offering stylish, custom-fit solutions designed for Asian faces. But this episode isn’t just about eyewear - it's about entrepreneurial grit, consumer education, and sustainable growth.

From overcoming manufacturing challenges to leveraging the power of aligned communities, Grace's story is packed with lessons for both new and seasoned business owners.

And yes, we’re proud to say that Grace is also a member of our In-Demand Accelerator Program—where driven founders get the clarity, systems, and support to scale with confidence.

Watch the full interview to uncover:

• How to build a purpose-driven brand from scratch

• Why niche products win in saturated markets

• The mindset shift that helped Grace go from solopreneur to industry leader

Whether you're in fashion, product design, or just starting your entrepreneurial journey, Grace’s insights will inspire and guide you.