Did you know that you can potentially earn extra income from your hobby without opening a physical store or leaving your full-time job?

Rachel Tan, founder of Urban Li’l, is living proof of this. What started as a simple hobby blossomed into a successful design business. For two and a half years, she juggled her role as a side hustler while dreaming of a future as a Chief Financial Officer. But life had other plans.

Today, Urban Li’l has grown from a one-woman show to a thriving business with a team of three full-time designers and freelancers, complete with its own office space. Rachel’s inspiring journey reveals how passion, persistence, and thoughtful decision-making can turn a side hustle into a full-fledged business.

Here’s a snapshot of what we covered:

• How Rachel got into the business

• Deciding when to take her side hustle full-time

• What strategies helped her grow Urban Li’l into a thriving brand

Bottom line:
Turning your passion into a profitable business is possible, even without giving up your full-time job right away. With the right steps and mindset, you can create a brand that thrives.

Ready to take your business to the next level?
Whether you're brainstorming ideas or looking for strategies to scale, find the support you need here: https://www.momboss.academy/momentum