Live launch or evergreen is better

Live Launch, Evergreen, Thrive! My Business Model Since Day One #117

February 18, 20251 min read

Live Launch vs. Evergreen: Which One Wins?

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If you’ve got a course or product ready to launch, you’ve probably asked yourself this question: Should I go with a Live launch or set it on evergreen?

On one hand, Live launching can bring in big bucks but demands all your energy. On the other, evergreen gives you the freedom to sell on autopilot—but might not rake in as much cash.

Sound familiar?

After 11 years of launching, I’ve found a way to end this debate once and for all. I’ve created a business model that blends the best of both worlds—no burnout, scalable growth, and a steady stream of revenue, all while giving you the flexibility to run your business your way.

In this episode, I’ll share:
✨ The secret to making an evergreen product actually profitable.
✨ Real-life examples of what works (and what works amazingly well).
✨ Behind-the-scenes conversion stats from my Live launches and evergreen funnels.
✨ How to know which products should be evergreen and which ones are better suited for a Live launch.

If you’re an entrepreneur working toward leaving your 9-to-5, supporting your family, or creating more freedom in your life, this episode could change everything.

Find a quiet spot, grab your favourite notebook, and tune in—it’s time to unlock a business model that works for you.

🎯 Sign up for the 3-day masterclass here: https://momboss.academy/launch

Need help crafting an Evergreen or Live Launch Offer?

Book a Call with Me: https://tidycal.com/michhon/discovery-call

Watch Part 2 of this launch series: https://momboss.academy/post/launching-an-evergreen-product

Michelle Hon

Michelle Hon is a serial entrepreneur, author, international speaker and award-winning international business mentor for women-entrepreneurs who want to boost their reach and increase their profits without sacrificing family time. She has helped hundreds of mentees with her IN-DEMAND Framework scale their business to 6-figure and beyond. She has been featured on Lifetime, Channel News Asia, The Straits Times, Asian Money Guide and many more. Zine named her one of the Top 10 Mom Influencers in the World. She is the recipient for the Mentorship Award at 2022 World Women Organisation (WWO) Global Leadership Conference for the impact she has made.

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