Marketing and promoting your business can be fun, especially when done right.
Lesson #1: Stop marketing on your own.
Lesson #2: Use collaborative, cross-promotional strategies that’ll help you reach a wider audience and grow your business faster.
Listen to our latest podcast on how you can effectively grow your business quicker with a promo partner.
1. Referral Bonus: Offer a referral bonus to any partners who send clients your way
2. Coupon Code: Create a special coupon code for your promotional partner to share so their audience gets a special deal
3. Free Gift (PDF, etc): Allow others to share a free gift from you – ebook, or other pdf freebie
4. Strategy Session: Gift a strategy session to people referred by your partners
5. Guest Blog Post: Publish a guest blog post from your partner
6. Co-Host Webinar: Co-host a promotional webinar that leads to an offer for your promo partner, and vice versa
7. Emails to Your List: Send an email to your list sharing the person’s freebie or offer
8. Social Media Sharing: Share each others posts on social media sites (tag each other, too!)
9. Joint Event: Hold a joint event – virtual, in person, get creative
10. Personal Emails/Referrals: Think who you personally know that could benefit from what your promo partner offers, and reach out personally
11. Articles: Publish an article from your promo partner
12. Bonus for Clients: Offer a gift/bonus of some sort that your promo partner can give to their own clients as a bonus
13. Co-Registration: Test out a co-registration strategy and build your mailing lists faster
14. Thank You Page Gifts: On your thank you page - feature your promotional partner’s gift
15. Collaborative Events: Create a collaborative event like a giveaway or challenge together
16. VIP Networking Party: Host a networking party together (virtual or in-person). At MomBosses United, I host a monthly online networking party for mumpreneurs - join us here.
17. Events: Speak, sponsor, attend, connect with events your promo partner is hosting
18. Podcast Interview: Interview your promo partner on your podcast
19. YouTube Live Interview: Host a YouTube live interview with your promo partner
20. FB Live Interview: Host a FB live interview with your promo partner
21. Testimonial: Record/write a testimonial for each other (after working together or experiencing what they do, of course!)
22. Review: Write a review of your partners' program/product/offer
23. Affiliate Promotions: Sign up as an affiliate for your partner and promote them
24. Membership Content: Create content together!
25. Web Summit: Host a web-summit and include your promotional partner(s)
26. Share Flyers: If you have an in-person location – share your promo partners flyers
27. Giveaway/Contest: Hold a giveaway or content with your promo partners product/services as a prize for one winner
28. Quotes: Look for opportunities in articles, blog posts, or emails to quote your promo partners (and link to them)
29. Roundups: Feature your promo partner in a “top 10” roundup blog post or article
30. Collaborative eBook/PDF: Coordinate a collaborative PDF – ebook, checklist, etc
31. Cross-Link for SEO: Look for places you can link to your promo partners website
32. Virtual Series: Design a series you can share – blog posts, podcasts, interviews, etc
33. Ask Who Else: Ask each other who else you know that shares the same ideal client and could collaborate with you
34. Email Signatures: Promote each other in your email signatures
35. Case Study: Does your promo partner use any of the strategies you teach? Create a case study to show how it works
36. Swap Business Cards: Hand out each other’s business cards at brick and mortar locations or at events
37. Comment and Share Blog Posts: Comment on and share each other’s blog posts
38. Retargeting Ad Campaigns: Retarget each other’s audiences for FB or other ads
39. Receipts: Include your promo partner’s info on a receipt (printed or virtual)
40. Introductions: Who do you know, that knows a group of your partner’s ideal clients? Make the introduction/connection!
...and there are many more ways for cross-promotions. Get creative and have fun.
Your action step for today: Think about who you reach out to, today to start promoting for each other!
Here's another idea - simply forward this article to them to get them interested. ;)
#CollaborationOverCompetition, baby!
For the ultimate collaboration, join our Momentum mentorship programme. You will gain access to our thriving Momentum community and receive business coaching from me!
Hi, I'm Michelle Hon, the founder of MomBoss Academy.Ā
I've discovered that building a $1,000,000 business is possible without taking investments and hustling all day long. I'm living proof that it can be done, and I want to help more moms achieve that for themselves and their families.
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