Is Sunk Cost Sinking Your Business?
Sunk cost is the "perceived" cost that makes us refuse to step away from something we’ve spent time or money on, even though that’s the sensible thing to do.
It is also the reason most entrepreneurs are "stuck" in the business.
In this episode, business strategist Michelle Hon talks through why it happens and how it impacts your business, and shares strategies to overcome and use it to advantage.
If you enjoyed this episode, please leave a review for the podcast!
Link:
How to build an evergreen & scalable sales machine: https://www.momboss.academy/salesmachine
Hi, I'm Michelle Hon, the founder of MomBoss Academy.Ā
I've discovered that building a $1,000,000 business is possible without taking investments and hustling all day long. I'm living proof that it can be done, and I want to help more moms achieve that for themselves and their families.
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About Michelle Hon
Michelle is the founder of MomBoss Academy. She is the author of The Chill Mom, and the host of The Chill MomBoss Show, a podcast and YouTube channel all about living a full live with purpose.
She was named by Zine Magazine as one of the "Top 10 Mommy Influencer in the World" and she has been featured for her businesses on Channel News Asia, The Asian Entrepreneurs, Lifetime Asia, Asian Money Guide and SmartParents.
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