Sunk cost is the "perceived" cost that makes us refuse to step away from something we’ve spent time or money on, even though that’s the sensible thing to do.

It is also the reason most entrepreneurs are "stuck" in the business.

In this...

There's a limit to how many people you can reach with organic posts.

If you’re serious about reaching your target audience and extending your business online, then great content and blog posts are not enough – you need to buy ads.

...

What if getting new customers is easy?

The difference between “just getting by” and positively thriving comes down to one thing . . .

Referrals.

Every business wants their customers to introduce new customers, but some businesses are...

Whether you want to start a new business, offer a different range of products or services to your established business or you are wondering why you are not getting leads and customers, the answer always lies with:

Your customers.

However, that...

When you plan your lead generation, customer experience or sales strategy, what do you focus on?

Most business owners operate from the "what is great about my product" perspective, and very often they completely miss the mark with their customers...

Why did you want to start a business?

Most people's answer to that is to have time freedom. They start a business so that they can work less and work whenever they want from wherever they are. 

But when asked what are their plans to grow...

• Affiliate income: $59.70
• The Chill Mom book sales: $63.49
• Brand deals: $9,400.00
• Guest posts: $92.80
• Instagram Growth & Monetisation Bootcamp: $815.67
• IN DEMAND Personal Branding Accelerator: $663.15
• Momentum Coaching subscription:...

BY NATALIA SANCHEZ-KUMAR at ValueChampion 

If you follow Singaporean moms on Instagram, then you probably have a good idea of what it takes to be a mom influencer. These self-made working mothers built their brands through social media and...

In this episode, I'm sharing a snippet from our #MomBossGoal group coaching call.

#MomBossGoal is our online training program for aspiring mompreneurs to help them get an idea from inside their head and launch it into the world. So, you...

Do you know that Singapore has been ranked the second best and fourth best on the Doing Business Report 2020 by the World Bank for the ease of doing business and starting a business, respectively?

According to the Doing Business report, Singapore...